Links
http://amirhawk.vox.com/library/post/use-emotio...
Emotion: the "Old" Brain Starting at the beginning, any time we message a prospect, our goal is to get them to DO SOMETHING for us. Whether it's clicking a link, or watching a video, or filling out a form - it doesn't matter. We want an ACTION. However, in order for us to get them to take that...
